The Sundance stage in 2020 witnessed a pivotal debut beyond the films

as The Latinx House emerged to amplify community and opportunity.

Founded by Mónica Ramírez, Olga Segura, and Alex Martinez Kondracke

this initiative seeks to reshape the narrative for Latinx voices in entertainment.

Through dialogue and action in spaces like Sundance

the goal is to transform the national perception and standing of the community.At the Sundance Film Festival, a significant collaboration unfolded, highlighting Latinx voices in entertainment.

Presented by Netflix, The Latinx House organized numerous panels, focusing on inclusion, Latina leadership, and amplifying writers.

A heartfelt conversation featured America Ferrera, moderated by Diane Guerrero, delving into Hollywood's evolving representation landscape.

Ferrera reflected on her early career struggles, expressing a deep hunger to see more Latinx success in the industry.

This drive led her to executive produce "Gentefied," a series created by Marvin Lemus and Linda Yvette Chávez.

She described the show as a funny, stylistic, and heartfelt representation she had long craved.

"Gentefied" follows three cousins striving to save their grandfather's taco shop, exploring heritage, sexuality, and gentrification.

The series is set to premiere on Netflix on February 21.

Ferrera also participated in a panel at the Macro Lodge with fellow producers, moderated by Eva Longoria.

Discussions emphasized the critical need for authentic storytelling born from genuine lived experience.

Executive producer Teri Weinberg praised the creators for infusing the project with their personal hearts, souls, and family histories.The partnership between The Latinx House and Netflix created significant presence during the Sundance Film Festival, bringing together prominent Latino figures and media influencers for a memorable celebration.

Among the attendees at this gathering were Eva Longoria, Wilmer Valderrama, and Gina Rodriguez, who lends her voice to Netflix's Carmen Sandiego series. The event drew approximately 150 guests, including Ferrera, along with multicultural journalists and social media personalities.

DJ Ana Calderon provided the musical entertainment for the evening, setting an energetic atmosphere for what would become a milestone moment. The celebration coincided with the unveiling of Con Todo, Netflix's dedicated social media platform focusing on Latinx content and culture. This new digital community launched simultaneously on both Instagram and Twitter on January 21st.

The venue's decor paid special tribute to Walter Mercado, featuring his iconic capes as a nod to the Sundance debut of Netflix's documentary film Mucho Mucho Amor. This documentary tells the compelling story of the legendary astrologer's life journey.

Walter Mercado's narrative begins in the sugar cane fields of Puerto Rico, where he spent his formative years. He later rose to international fame as a flamboyant, cape-adorned psychic who defied gender conventions. His televised horoscope segments captivated an astounding 120 million daily viewers across decades until his unexpected withdrawal from public life. The film, scheduled for release in the summer months, was part of Netflix's impressive lineup of eleven productions featured at the festival.

This collaborative effort between The Latinx House and Netflix demonstrates their commitment to amplifying Latino voices and stories in entertainment media.

-- Melody Regalado Nanna

Melody Regalado Nanna serves on the communications team at Netflix.

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